BUILDING A TRUSTED IDENTITY FOR VCMI'S CARBON INTEGRITY
VCMI establishes standards to ensure companies use carbon credits responsibly, with Silver, Gold, and Platinum claims highlighting authentic climate action. They needed logos for each claim to help certified companies proudly display their status, along with branding guidelines to ensure consistent and effective use.
I developed a range of concepts to present to the client. Together, we narrowed these down to a few key directions before selecting a final route, which we refined and developed into the finished design.
VCMI’s three Carbon Integrity Claims—Silver, Gold, and Platinum—needed a cohesive visual identity with subtle yet distinct design variations to clearly differentiate each tier while maintaining a unified look.
Once the claims were finalized, the client requested branding guidelines to ensure certified companies could apply them consistently and correctly.
The claims are now actively used across their website, social media, and events, reinforcing their presence and credibility.
