crafting a cohesive look for flora creams & butters
Flora Professional needed labels for four new products—two blended creams and two butters—with a cohesive design that used distinct colours and imagery to differentiate each one. I began by developing initial concepts for the creams which can be seen below, and presented them for client feedback.
Once the client approved their preferred style and the cream labels were signed off, I moved on to the butters, ensuring they matched the established look. The client requested blue for the salted butter and red for the unsalted.
The labels were finalised and artworked before being sent to the client for print. Flora Professional were very pleased with the outcome, particularly how the butters aligned visually with the creams. The pack shots are now being used both online and in-store.